While it will be hot in Atlanta for another 2 solid months, summer is rapidly coming to a close. Many of us here in the office have finished our vacations or will soon. For those of us with kids in school, they will be heading back to class within the next month. 4th of July celebrations have ended and Labor Day seems a distant reprieve. So now what?

Re-everything is now what. Refocus, recommit, re-energize, re-whatever-it-takes. We were talking this morning about how the year is half over and while it has been a pretty good year, we have time to make it a great year. It is not an excuse that the economy continues to lag behind as expectations continue to surge ahead. It is not an excuse that timetables shrink while the work expands. There is plenty of time to make this a really great year. There is plenty of time to make the last year of the first decade of this century one of the best ever.

But, while there may be enough time, we have to start now. Next week is too late. By the beginning of the 4th quarter just isn’t going to get it – it must be now. Why such a sense of urgency? Because it is in our company’s culture to move ahead while others fall back. So far, we have held our own this year. While many other small businesses have faltered in 2009, we have stayed even which is pretty good. And all year we have felt pretty good about this fact; but pretty good doesn’t get it.

So while we have completely redesigned our home-site, added new equipment to our product offerings, began to twitter and left infoComm09 with a sense of success there is more to come in the second half of 2009. Drivers, start your engines!